In 2022, retail media accounted for 15.4 percent of digital advertising spending in the United States. By 2027, the share is expected to increase to nearly 27 percent. In dollar values, this would signify an increase from 37.7 billion U.S. dollars to 106 billion in the same period.
Share of retail media in digital advertising spending in the United States from 2021 to 2027
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad revenue in the U.S. 2022-2023
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
- Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
- Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Retailers with highest ad revenues in the U.S. 2023
- Premium Statistic Leading retail media platforms in North America 2023
- Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
- Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
- Premium Statistic Retail media networks with highest ROI in the U.S. 2023
Marketer insights
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- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2023
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Channels used for product research in the Americas 2023
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading retail media ad types in the U.S. 2023
Further Content: You might find this interesting as well
Insider Intelligence. (September 12, 2023). Share of retail media in digital advertising spending in the United States from 2021 to 2027 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/
Insider Intelligence. "Share of retail media in digital advertising spending in the United States from 2021 to 2027." Chart. September 12, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/
Insider Intelligence. (2023). Share of retail media in digital advertising spending in the United States from 2021 to 2027. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/
Insider Intelligence. "Share of Retail Media in Digital Advertising Spending in The United States from 2021 to 2027." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/
Insider Intelligence, Share of retail media in digital advertising spending in the United States from 2021 to 2027 Statista, https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/ (last visited June 15, 2024)
Share of retail media in digital advertising spending in the United States from 2021 to 2027 [Graph], Insider Intelligence, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1291849/digital-share-retail-media-ad-spend-usa/